With this new world tour and album T.O.P isn't the only one who will be needing oxygen
I’m not the biggest Big Bang fan but when news broke out that YG and Live Nation was teaming up for a world tour. I almost crap my pants for a second. With Girls Generation on Late Night With Litterman and Live With Kelly in the U.S. Plus the Wonder Girls TeenNick movie Wonder Girls At The Apollo . K-pop in the west is no longer a hidden little secret but not necessarily a huge success. While other groups like Beast(B2ST) is on their own world tour this method seems to work best for groups who plan to expand.
Touring is the best way for an artist or group to promote their music. Giving them the ability to show case their talents and develop a theatrical performance of an epic size. Going beyond the music video and truly giving a song the artistic justice it needs. Those lucky fans get the full treatment from their favorite bias. Something K-pop lacks experience in but in recent years of expansion has the golden opportunity to capitalize.
Big Bang in 2011 started off the year so right but things turn for the worse. Despite a successful solo comeback for member Seungri and the group’s mini album Tonight. Half way through the year Daesung car accident and G-Dragon marijuana scandal end 2011 on a bad note. Due to the amount of controversy YG stock prices went down and fans began to wonder if Big Bang was coming to an end. Although some fans and critics were being overly dramatic YG allow Big Bang to reflect and regroup.
Thus allowing for a new album and a resume of solo activities. But nobody suspect the group would return with a possible 24 countries 16 cities world-wide tour. Invading Asia; Europe; North and South America. Starting on March 2nd-4th at Seoul Olympic Park Gymnastic these shows are already sold out. Those awaiting shows on foreign soil have not yet been confirm with official dates,venues and purchasing.
Like YG promise Big Bang will be working with the best in order to put on a memorable show that usher them into global pop hood. Teaming up with Laurieann Gibson (director) who work with Lady Gaga Monster Ball Tour 2011 and Leroy Bennett (stage/lighting) who work with Eminem and Linkin Park. YG is living up to their name of ‘going big’ but will they maintain hype with this being a ‘world tour?’
The promotional hype wheel is already spinning as YG-Life blog release Big Bang new album. Disclosing a new title track “Fantastic Boys” compose by Teddy Park and G-Dragon. Also another featuring Daesung solo song “Wings.” Schedule drop February 29th but don’t hold your breath. yG is infamous for using delays build up anticipation.
All things put aside there is also another major idol machine in YG that is making a comeback 2ne1. According to YG in March 2ne1 will return back to Japan. This new album include original material. Details on the album haven’t been reveled but some fans began to wonder if 2ne1 truly has a chance. With their first official Japanese album Nolza selling 26,000 units wasn’t what fans suspect. Although it was solid enough for 2ne1 to create some sort of ground in Japan. Here is something YG should consider the possibility of 2ne1 being an opening act for Big Bang Alive 2012 World Tour.
This can help 2ne1 in their expansion into the west and continuous in Japan. Many major acts have collaborated together by touring not just always by a song. With 2ne1 still being the new gals on the block and Big Bang the veteran mega super stars. This will give 2ne1 the pedestal not only conquering Asia but developing a more hardcore fan base in the west. I feel 2ne1 should release a Japanese album with original material. After that release an English one (if desire) than travel with Big Bang on tour. This will not only give YG a stronger front for both band globally but also the ability for 2ne1 western debut left unnoticed of a higher possibility of a bigger turn out.
In the end this new world tour will open new doors for YG and also explore unfamiliar territory. This can strength Big Bang presence on a much larger scale and live up to the Best World Act. For 2ne1 this could possibly be the golden ticket to be the leaders or top runners for K-pop going to the west. YG can’t lose what hasn’t been measure. Both acts can only grow from this experience and overall this benefits both fans and K-pop genre as a whole. Like most when the hype dies down, the speculation no longer the voice of reason and popularity is put to the test we’ll know if Big Bang/2ne1 will be the ones to light the torch.
Source: YG-Life Photos: Soompi