In spring of 2012 YG entertainment announce they were in the mist of creating a new female group. While members were not official named yet YG compare their new girl group being similar in sized to Girls’ Generation, T-ara and After School. YG also over emphasized that this new girl group would consist of natural beauty unlike some of their competitors who are suspicious of plastic surgery.Since that announcement only two potential members have been named, Jennie Kim and recently Kim Ji Soo. There is little information to be know about each girl. Only Jennie Kim has shared some spot light time after being feature as G-Dragon’s love interest in his solo song “That XX.”
A recent update on YG-Life features Jennie Kim doing a cover to Wale’s “Lotus Flower Love.” As well a picture update of Jisoo. But despite the little news known about the group YG fans, particular Blackjacks, are not responding warmly to them. Blackjacks are genuinely worry that this new group will replace already preexisting 2ne1. Are the Blackjacks worries legit to think this newbie girl group will take the crown from queens 2ne1? Well sorta.
The truth is that 2ne1 seems to be on top and most likely has reached their peak. Yet this doesn’t indicate that 2ne1 is falling from grace just need to expand onward in order to live up to their own hype. In the summer of 2012 2ne1 release their comeback single “I Love You.” A daring new image concept sense the group ditch their in-your-face attitude and settle down to be more sultry and sensational. 2ne1 did this after their stint in Japan 2011 that lead to a small mini tour. It was clear that 2ne1 has grown since their debut days and was trying to mature their image. The comeback was successful but short-lived as the group prepared themselves for their 9 city New Evolution World Tour. Making them the first female Korean group to embark on a world tour in the history of K-pop. The year 2012 was probably one of the best years, on a growth level, 2ne1 has ever endure. So why do Blackjacks still fear the end is near for their precious group?
The issue is not that 2ne1 has manage to create a name of themselves through the media and touring but the lack of a U.S debut. Since 2010 2ne1 and American electro-pop producer Will.I.Am, along with Teddy Park, are collaborating an American single or mini album for 2ne1’s U.S debut. In 2012 2ne1’s “Take The World On” was not an official debuting single but was the first single produce by Will.I.Am. The track alone was less than the bombastic “I Am The Best” and a total generic sleeper. Way to similar to 2ne1’s Japanese singles “Scream”and remix to Madonna’s “Like A Virgin which equally lack so much spark and charisma. Whatever happen to 2ne1’s more aggressive dance beats?
The decision to change not only 2ne1’s sound but to tone down their image was a bit drastic. Even though 2ne1 carved a niche market for themselves in Japan and South Korea it is very clear YG isn’t confident about their expansion westward. Other factors may arouse Blackjacks suspension of 2ne1’s demising is the success of PSY’s “Gangnam Style.”
PSY is no idol rapper or pretty boy but a pudgy man who can horse dance. His silly music video “Gangnam Style” which makes fun of Korea’s wealthy elite was infectious. His unique look of wearing a suit and humorous approach to rap help him stand out from today’s artists. Whether or not American K-pop fans agree to PSY popularity as a freak of nature and ever furthering the image of the Asian male as a joke. In matter of months PSY surpass any K-pop idol star or group could ever dream of and didn’t change a single thing about his music or image.
I don’t think 2ne1 is falling from grace but is reaching an obstacle in their careers. The lack of confidence in fans only shows that 2ne1 is missing something that will complete them as a whole. This new female group shouldn’t worry fans whether or not 2ne1 is coming back stronger but are they coming back more true to themselves than they were before. If anything the success and experiences that 2ne1 has endure on their world tour and meeting different artists from the west can only show through their music. You can suspect that YG is already in the works of creating a new single for 2ne1, so in the meantime all fans can do is patiently wait.
The arrival of the new female group will only strengthen and expand YG’s brand power in K-pop. YG has to see success even after 2ne1 is long gone and still continue the tradition of making good music. YG fans forget that the first debut female group under this label was SWI.T and the second Big Mama. Both did not manage to be equally successful as 2ne1. But I doubt 2ne1 will be the last female group YG will ever produce nor are they ditching them any time soon. It is possible for a record label to have more than one female group be successful? Fans need to realize without this ability I feel its YG who will fall to the wayside not their idols.